Meet us on the Disaronno Terrace

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Can you believe it’s already August? As Canadians, I personally believe it’s our patriotic duty to make the most of our depressingly short summer and spend as many evenings on a patio as possible – and there’s no better place to do this than on the Disaronno Terrace, which will be popping up at different […]

#PopUpPerrier Takes Over Toronto

#POPUPPERRIER Toronto

  Perrier popped up all over Toronto this week bringing the refreshingly unique spirit across the city.  Perrier ladies scootered along Queen West and the Fashion District delivering Perrier to thirsty city dwellers.     Wednesday night, the Burroughes Building transformed into a sea of green and the official #PopUpPerrier party started carrying through till Friday […]

Experiencing Brands through Technology

Molson Canadian Beer Fridge

  Experiential marketing creates an emotional and memorable connection between brand and consumer to influence consumer purchases.  In the past, this strategy included designing experiences which involved giving out free beers at organized parties or giving out a new pair of basketball player affiliated shoes to who ever could jump up to the shoes at a […]

META 2014 holds the future of Experiential Marketing

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    Last night marked the launch of META, Ryerson University’s annual art exhibition displaying the creative works of emerging new media artists in Toronto.  New media is a form of art that is blended with advancing mediums. It is an organic method of  implementing new ways of innovation, creating images and forming social networks. […]

Duty Free Bacardi Sampling

Our girls sample Bacardi Ready to Serve Mojitos at some Duty Free shops

On Friday July 25th, Community sampled some delicious Bacardi Mojito Ready to Serve to thirsty customers. We went to great lengths for this one, literally. Our ladies, sharply dressed in outfits hand picked here at Community, handed out some refreshing samples at 2 different duty free shops on the Canadian side of the Canada/USA border. […]