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experiential : Pulp & Fiber Pulp & Fiber | experiential


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On October 22nd, Toronto’s elegant Thompson Hotel lobby set the scene for what would prove to be World Master Card Fashion Week’s most talked about event. Disaronno has always been a really exciting client to work with, because they’re always challenge us. WMCFW is a busy time for the fashion crowd, with party, after party, […]

An Extraordinary Event

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Nuit Blanche is easily one of the best events of the year. The city springs to life for one night, showcasing amazing visual art, interactive displays, and hosts throngs of excited people across every square inch of downtown Toronto. And next to all of the official Nuit Blanche displays are other events and parties, all […]

Disaronno Contemporary Terrace

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For one night only, Disaronno called the rooftop at Maison Mercer their home. Lining the walls with hundreds of Disaronno bottles, brimming with the rich, delicious spirit. With a teeming turn out, Disaronno’s Contemporary Terrace injected the city with its signature style, bringing the city’s top movers-and-shakers out for an evening of celebration. It was the […]

The “Ultimat” Campaign


A Polish vodka brand stands as a shining example of the evolution of advertising  with a campaign that combines a loud message, a viral video, and a large dose of what’s known in the biz as experiential marketing. The white-collar folk of New York City and Chicago were treated to a complimentary window washing with […]

VELD x Bacardi

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If for some weird reason you didn’t already know, VELD is Canada’s biggest electronic music festival, and it happened this past weekend. Community, the agency arm of Pulp&Fiber, took up residence under the Bacardi tent, located just across the field from the main stage. Downsview Park is huge, but there was no trouble spotting the […]