John Varvatos After Party with Grey Goose

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Retail growth in Toronto has been on a tear this year designers and retailers launching new shops this side of the border nearly every month. And when fashion’s elite come along to celebrate the opening of their new store, the excitement is palpable. This week Community helped celebrate the arrival of John Varvatos store in Yorkdale with […]

Social Fashion Frenzy

Nike + Fuelband SE

With World MasterCard Fashion Week (or more appropriately #WMCFW) week in full swing it’s hard not to catch the serious fashion fever that’s been in abundance across the city. Peeking at all the collections has us asking- What’s next for fashion? Earlier this year, Credit Suisse issued a report regarding the rise of the wearable […]

WMCFW: Tia Maria X Bustle After Party


This week Toronto is a buzz with World Mastercard Fashion Week. Since the opening show on October 20th, the official hashtag #WMCFW has earned 18.5 million estimated impressions from 3,434 Twitter mentions by 1,494 users. Whoa! You’ll see me tweeting at the tents and attending shows this week too. As for the Community team, we’ve […]

Social Media is The New Vogue

J.Crew launches fall collection on Pinterest via @pulpandfiber

Today J.Crew took a bold move and introduced their fall line on Pinterest. Last month Oscar de la Renta released their  their fall collection exclusively on Instagram and Gap recently purchased all the ads on tumblr for a day.  Move over Vogue, top brands are taking to the Internet to debut their collections via social […]

Chrome x Cambridge

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It’s World MasterCard Fashion Week in Toronto, so this ad could not have appeared in my notifications at a better time. In recent years, Google Chrome has released a number of great commercials. And, they’ve all been pretty different. Some spoke to family, others to success, others to social issues, but they all shared one […]