THERE’S A NEW PIZZA BOSS IN TOWN.

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When Schlomo Buchler, formerly of FBI Pizza, tasked Community with branding his new pizza place, we knew it was an exciting opportunity.   Despite our expertise in the restaurant and hospitality industry, helping mold Toronto’s King and Queen West neighbourhoods into the lively destinations they are today, this was a project we knew would require […]

Don’t Know Yik Yak? Ask your kids. (Or someone else’s)

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Let’s have a little chit-chat about the super hot mobile app Yik Yak. Only a year old, this anonymous messaging/forum app allows users to communicate and interact with anyone else on the platform within a 1.5-mile radius of themselves. While combining the power of twitter’s quick communication, and restricting interactions within an area defined by […]

We <3 Design

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Pulp&Fiber has done a lot of amazing, award winning work, for an incredible list of clients. Behind our creative work, are creative minds. Go figure. Paolo Guarnaccia, aka  Johnny Cobalto is one of our key members that lives and breathes art. He brings a unique, creative approach to any project he touches, whether it is developing print […]

Dove’s Latest Deception

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One of the biggest criticisms of the advertising industry, generally speaking, is that it’s dishonest.  Commercials tell parents that putting a fatty chocolate-hazelnut spread on their kids’ toast in the morning will make them do better in school. Kim Kardashian tells viewers, on behalf of Sketchers, that if you wear those ugly rocking-chair-like sneakers, your […]

FPO for Valentines Day

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Valentines Day is coming up, so it’s time to place a dollar amount on how much you love your significant other. If you’re a man, like me, there is a lot of pressure mounting. Some guys will go the safe (non-committal) route and approach the holiday with some cinnamon hearts, a ‘Will You Be Mine’ […]