How Social is #TIFF13?

How social is #TIFF13? via @communityagency

Toronto International Film Festival has the city (and world) buzzing about films, celebrities, fashion, and of course events. I’ve attended my share of TIFF related things over the last week and posted  a ton of tweets containing the official hashtag #TIFF13.  I was curious to see how many mentions there were of the #TIFF13 hashtag, […]

Toronto Film Festival – Blue is the Warmest Colour Premiere

DISARONNO presents Blue Is The Warmest Color

September 5th marked the opening of Toronto International Film Festival, one of the most prestigious events of its kind in the world. Disarrono Canada and Interview Magazine helped kick off the festival last night by hosting the official ‘Blue is the Warmest Colour’ after party at the Thompson Hotel. The 2013 French drama  was written, produced, and […]

Gone Too Far?

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There’s a new marketing trend on the rise. Maybe you’ve noticed? Relying heavily on the element of surprise, scare tactics, and gimmicks, marketers have resorted to “pranking” people as a means to communicate a message, or promote a product. We talked about Nivea’s most recent marketing ruse, where unsuspecting travellers were lead to believe that […]

Product Placement Galore


Product placement, also referred to as embedded marketing, is a type of advertising where branded products causally “pop up” in film and television. Sometimes the product is part of the story, sometimes it’s simply a logo or a sign or billboard in the distance. Surely you’ve spotted Coca Cola cups on American Idol, and repeatedly […]

Nike X ParaNorman

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Well, this is awkward. But actually, it’s brilliant. In a cross promotion for Nike’s new slime-green Foamposite training shoes, as well as the new animated movie ParaNorman, about an awkward, ghost-whispering little boy, sneakerheads are being asked to tweet in their most awkward childhood photos of themselves in a chance to win a ParaNorman branded […]