Technological Natives | What they mean for the world of Marketing

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  A couple weeks ago I  had the pleasure of visiting with some friends and their little ones for the weekend, something I always look forward to because I can tap into my inner childhood.  As soon as I showed up at their home, their 6 year old literally ran up to me with so […]

PREDICTIONS FOR THE NEW YEAR: PART TWO

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There’s just enough time to squeeze in another predictions post before Community staff  head off for the holidays. There has been much talk about mobile recently, and for good reason – mobile accounted for 28% of all website traffic this year. Come 2014, if you can’t get it on your phone instantly, you won’t want […]

Apple Takes the Cake

Top global brands via Interbrand

News hit the airwaves this morning that Apple is now the world’s top brand, leaving  Coca-Cola out of the #1 spot after holding it down for 13 years. I think it’s pretty cool that 6 out of 8 in the top 10 are tech related companies. This great news for Apple comes just over a […]

Art, Copy, Code

Art Copy Code

Art, Copy, Code is Google project that launched at SXSW in Austin this year. It’s a series of projects and brand stories about the current creative revolution, driven by art, copy, and code. The film below shows experiments in ads, apps, social, and mobile that are reimagining advertising’s future. Screenshots in this post are from when I watched […]

Google’s Mothers Day Ad

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Of course the best Mothers Day ad comes from Google! They’ve got a history of creating ads that evoke emotion and leave you feeling inspired (See Cambridge Satchel). Mothers Day was an opportunity for them to show some love for the moms in our lives and how we use their products to interact. The creative […]