Dove’s Latest Deception

Screen Shot 2013-03-06 at 12.39.49 PM

One of the biggest criticisms of the advertising industry, generally speaking, is that it’s dishonest.  Commercials tell parents that putting a fatty chocolate-hazelnut spread on their kids’ toast in the morning will make them do better in school. Kim Kardashian tells viewers, on behalf of Sketchers, that if you wear those ugly rocking-chair-like sneakers, your […]

This Is Movement Haus

Screen Shot 2013-02-19 at 5.04.22 PM

Movement Haus is NOT your typical condo gym, no fluorescent lights, or windowless rooms with noisy treadmills. Imagine iPod connected machines and internet ready workout screens; these are fitness spaces designed for the urban athlete. Movement Haus is a company changing the landscape for  Toronto’s condo residents. We recently launched movementhaus.com to match this sophisticated and functional business. […]

FPO for Valentines Day

Screen Shot 2013-02-06 at 12.06.12 PM

Valentines Day is coming up, so it’s time to place a dollar amount on how much you love your significant other. If you’re a man, like me, there is a lot of pressure mounting. Some guys will go the safe (non-committal) route and approach the holiday with some cinnamon hearts, a ‘Will You Be Mine’ […]