Bad Ad Placement

bad ad placement

When you’re planning to place an ad online or offline, there’s always several rounds of revisions that take place before it can go live or be published. Despite this, accidents (and oversights) happen. And, let me tell you, there’s almost nothing worse than seeing your ad placement go wrong. Allllllll wrong. After talking about potential fails in […]

Abbott’s Village Bakery

Screen Shot 2013-03-05 at 5.15.02 PM

For whatever reason, this commercial gives us the willies. And not just because these giant, living loafs of bread look like over-sized, carb-based, pasture-grazing maggots, but more because of what the commercial suggests once you actually accept the visual. I mean, no one wants to see what their Big Mac looked like before it was […]

Product Placement Galore


Product placement, also referred to as embedded marketing, is a type of advertising where branded products causally “pop up” in film and television. Sometimes the product is part of the story, sometimes it’s simply a logo or a sign or billboard in the distance. Surely you’ve spotted Coca Cola cups on American Idol, and repeatedly […]

“Open Your Mouth” by Miracle Whip

Screen Shot 2013-02-25 at 3.48.19 PM

What do you do if there is an important issue that is being overlooked, one that needs the attention of the masses? Well, it’s a pretty simple answer, actually. Get all the celebrities you know together in one room, and sing it loud, sing it proud. Now, here’s how they tend to work. The bigger […]

Sweating Yet?

Screen Shot 2013-02-21 at 11.03.27 AM

Fear. It’s long been used as a tool to market specific products or services. But in a new digital campaign for Nivea, fear mongering is taken to a whole new level. To launch a new deodorant, aimed at conquering stress-related perspiration, the German division of the Nivea marketing team decided to target unsuspecting travelers, and […]