Copy, Transform, Combine.


Here in the advertising business, we believe that we can tell, see, and even feel what creativity is. There’s awards shows for it, we have entire departments dedicated to it and we certainly like to pat ourselves on the back when we’ve achieved it.   But what if in fact, by our definition of creative, […]

The Age of Advertising

funny old lady advertising

If you think you’ve noticed more salt and pepper on your flat screen set, don’t adjust your television sets. This is not a drill. Contrary to the popular belief that the most effective ads generally feature the best-looking and youngest people, the  Florida Sun released an article outlining the tectonic shift marketers are undergoing by […]

Customer-Generated Branding sees spike in sales

Packaging Designed by Customers A Dog’s Life founder Todd Thedinga puts photos of customers’ pets on his product packaging. “Help me get on some dog treats,” read the entreaty onTwitter. The author promised “puppy kisses” in exchange for votes. The Twitter account belongs to Phineas, a Shiba Inu puppy. In March, Phineas’s owners, Sal and Noelle […]

Awaken the brain, battle stagnation

The Cure for Creative Blocks? Leave Your Desk. Everyday between 8:00 and 8:30am writer Stephen King arrives at his desk with a cup of tea. He turns on some music, takes his daily vitamin, and begins to work – exactly as he began the day before. Using this routine, King has produced well over 50 […]