META 2014 holds the future of Experiential Marketing

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    Last night marked the launch of META, Ryerson University’s annual art exhibition displaying the creative works of emerging new media artists in Toronto.  New media is a form of art that is blended with advancing mediums. It is an organic method of  implementing new ways of innovation, creating images and forming social networks. […]

Is there still a place for Print Media in a Digital World?

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There have been many discussions to whether or not there is a foreseeable death sentence for print media, in the up and coming future.  Will we all be completely  converting to digital mediums for things we’ve relied on paper for, in our day to day lives? Or, are people just succumbing to the mindset of […]

Social Fashion Frenzy

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With World MasterCard Fashion Week (or more appropriately #WMCFW) week in full swing it’s hard not to catch the serious fashion fever that’s been in abundance across the city. Peeking at all the collections has us asking- What’s next for fashion? Earlier this year, Credit Suisse issued a report regarding the rise of the wearable […]

Adland Captivated by Cannes

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 While the divide amongst creative and clients about the benefit of racking up awards for an agency is still up for debate, the media and ad world continue to be captivated by the annual International Festival of Creativity festival AKA Cannes (Lions). The Ad world is Cannes centric this week as the festival celebrates its […]

Purina x Mashable

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Recently, pet supply mogul Purina, along with the brilliant folks at Mashable, hosted the #TailsAndRails event at The Soho Grand in NYC. Q: What’s #TailsAndRails? A: Something, like, totally PAWSome! (Shut up. It’s funny.) Seven teams of computer wizards put their thinking caps on, and worked to impress a group of four esteemed judges, including […]