#DoYouSpoon

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We spoon at work. We spoon at home. We spoon in Trinity Bellwoods park. A few weeks ago, in Community fashion, we brought out a magical speaking vending machine to share Reese’s new and devilishly delicious product, Reese Spreads. The only catch to snagging a brand new jar of this stuff, you ask? Spoon us, and […]

Net Fixed

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I’m just your average 24 year old female. I live in a downtown Toronto apartment with my best friend and our two dogs, I eat more fast food than I should be allowed to and I write blog posts sometimes. My daily schedule is also pretty average: Get up in the morning and take Bear (my pooch) […]

We’re only writing this so we don’t get fined.

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All deflated balls jokes and Marshawn Lynch quotes aside, last night was a heck of a football game. Superbowl XLIX (49) – the last to feature roman numerals, came down to the final play of the game. Not exactly the way either team had planned, but intense nonetheless, and that was just half of the […]

The Target Canada Blame Game

Image From Vertical Response

Ok so we’re all looking at this Target Canada fiasco and thinking…’ya…they kinda sucked anyhow…nothing like the Targets in the US’  So what’s the learning here from a branding and marketing POV? There are many that point the blame at the head honchos at Target for being disorganized, and even greedy in trying to tackle […]

Learning to Connect, One Post at a Time

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I’ve never been very good at social media. I seldom tweet or post, no hashtags, no re-tweets.  I don’t keep up with the new social media apps. I just didn’t see the point. Over the last few weeks, my perspective changed significantly, for two big reasons. The first reason is that I spent half my […]