Facial recognition software has long been (well, since its conception) the source of much contention in the technology world. Especially when used in advertising. Without a 100% accuracy rate, how can any company rely on this newfangled tech-trick to make a statement? Despite the inherent kinks that this type of software would present in the […]
I’m no stranger to The Drake Hotel. My first downtown living experience was spent living across the street from it, and while I lacked a terrace or an air conditioner, The Drake Hotel offered a retro retreat from my stuffy apartment, mere steps away from my door. The Drake quickly became my neighbourhood watering hole; […]
By now, most of us are familiar with QR (Quick Response) Codes, which are being widely used in advertising materials and campaigns. They offer us an effortless way to access company information, websites, product discounts or contact details. The infographic below shows that most users of QR Codes are scanning for discounts. Are QR Codes […]
Branding your small business so consumers remember your brand and services
New and exclusive social media platform set to launch in North America this June.