Experiencing Brands through Technology

Molson Canadian Beer Fridge

  Experiential marketing creates an emotional and memorable connection between brand and consumer to influence consumer purchases.  In the past, this strategy included designing experiences which involved giving out free beers at organized parties or giving out a new pair of basketball player affiliated shoes to who ever could jump up to the shoes at a […]

META 2014 holds the future of Experiential Marketing

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    Last night marked the launch of META, Ryerson University’s annual art exhibition displaying the creative works of emerging new media artists in Toronto.  New media is a form of art that is blended with advancing mediums. It is an organic method of  implementing new ways of innovation, creating images and forming social networks. […]

Is there still a place for Print Media in a Digital World?

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There have been many discussions to whether or not there is a foreseeable death sentence for print media, in the up and coming future.  Will we all be completely  converting to digital mediums for things we’ve relied on paper for, in our day to day lives? Or, are people just succumbing to the mindset of […]

#FFWD2014

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This week Canada celebrated advertising  thanks to the fine folks of ICA (Institute of Communication Agencies) who have hosted the event for the past six years.  The first of many amazing conferences in the new year that engage and educate members of the Advertising and Marketing workforce. The Community team kicked off FFWD: Advertising and […]

Strategy Meets Santa

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As the big day (aka Christmas) approaches, we’ve all had our fill of happy holiday marketing hoopla from the secular ads, to all inclusive ads, to the brands reinventing Santa Claus and so on. By 2013 Marketers have tried it all, including the Naughty or nice barometers and quizzes assessing your social profiles.   As […]