Make Way for Mobile Marketing

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It is estimated that by 2015, 33.6 billion dollars will be spent on mobile ads, nearly 4x the $8.4 billion invested in 2012. To be clear, this is money invested in mobile display ads, NOT mobile apps. Harvard Business Review research says that mobile display ads can positively impact utilitarian and “high involvement” products by providing […]

A Black Friday Indeed

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Happy Black Friday, everyone! Well, at least we HOPE it’s a happy one. This special day of savings has been really living up to its name, with shoppers going dark side on each other to save a couple bucks. When it comes to Black Friday, you’re either one kind of person or the other. You’re […]

Merry Marketing – How the Holidays Go Social

mobile-advertising

The holidays are a time for celebrating, exchanging gifts and, of course, connecting with your nearest and dearest. This holds true for brands who leverage the spirit of the season by giving back to consumers in the form of contests, sweepstakes, premiums and price rollbacks while showcasing their latest and greatest products and services. This […]

Social Robot Brings Happiness

Coca-Cola Social Robot Brings Happiness via @communityagency

Would you believe the guy in the photo above is at a festival? Coca-Cola’Sa has been spreading happiness through their “Share the happiness” campaign all around the world with some creative initiatives. In Israel, Coca-Cola created Happiness Robots to interact with summer camp goers allowing teens who couldn’t attend to virtually control the robots from […]

Uber & the Ice Cream Truck!

Uber  brought on-demand ice cream to 33 cities in 10 countries.

This afternoon Community staffers were surprised with a visit from the Uber Ice Cream truck. With Toronto’s temperatures well above seasonal this week, taking advantage of the weather with a frozen treat was smart marketing move.  It was also perfect timing for Uber to create positive brand engagement after a recent price surge during a […]