NK Launches First Video Game

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In recent weeks, North Korea has been busy launching something… and for once, it’s not a test missile. Finally, NK, the country known for it’s infamously firm policies, has announced something that we’re not totally terrified by. We’re not exactly impressed by it, but at least it’s not threatening. For decades, video games have been […]

Does Pink Appeal to Women?

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Blue is for boys, and pink is for girls… or at least that’s how it’s marketed.  This colour-coded (mis)conception has been active for decades, and the practice of applying gender to colour dates way, way back. For example, in 1856 it was reported that Napoleon III and Empress Eugénie of France prepared little blue outfits […]

Marketing For Halloween

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It’s October. The most wonderful time of the year. Greens become reds and yellows, and the air is cool, and crisp, and oh-so refreshing. But better than turkey and stuffing, and layers, and pumpkin spice lattes, is the comfort of knowing that in just 29 more sleeps, IT’LL FINALLY BE HALLOWEEN! Here at Community, we […]

Targeted Technology

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FACT: Our lives are heavily influenced by digital technology. Televisions, computers, smartphones, and who could forget video games? And just when you thought the human race had reached it’s apex of tech domination, Intel introduces digital advertisements that can tell what type of person you are, and adjust what is being advertised accordingly. Let me […]

Mini Marketing Moguls

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Having a toddler around can teach you many things: How to wipe someone else’s bum, the importance of a five star safety rating, and of course, how to force feed lima beans into a tiny hole. But what you may not know is that toddlers are also crash courses in advertising. A new article from […]