Animal House: Pets In Advertising

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Every good advertiser knows that in order to make an impact, you’ve got to aim for the heart, shoot to kill. Of late, some of the most successful campaigns have been designed to either get the consumer laughing ‘til they cry, or get them crying ‘til their mascara runs. Separate ends of the spectrum, sure. […]

Bacardi Celebrates 150th Birthday

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Wooden crates stacked to the ceilings, with barrels tucked deep into dimly lit corners. A suit, a pocket square, and a fedora for every man, and a man for every woman. And each woman? Clad perfectly in fringe and feathers. They swing and sway in time with the music, a chorus of piano, trumpet and […]

Red Bull Crashed Ice Hits YouTube

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If you visit YouTube today you’ll notice Red Bull has taken over the masthead of the site to promote the Red Bull Crashed Ice Championships draft. Designed by Fiber Design, and executed by P+F, the flash banner ad features a promotional video aimed at drafting athletes to participate in the World Championships. Check out the video below to […]

Bacardi Club Social: Bringing Friends Together Across Canada

I’ve been traveling across Canada with Bacardi for the past few months as their Account Executive. P+F developed a campaign to bring people together in a social setting – or IRL as we say in the twitterverse – and as the Bacardi Account Executive, I am responsible for executing and managing the concept and design […]

Pulp&Fiber Presents Film Fashion F1

Film Fashion F1 is an experiential event that was launched by P+F and ViaGP in the fall of 2009. Since it’s inception we have gone on to produce 4 more events that fuse together the style and culture of film and fashion, with the exhilarating energy of Formula 1. Offering more than a red carpet […]