Community + Great Gulf Win Big at OHBA’s Conference

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The team at Community celebrated some more build work last night at Ontario Home Builders’ Association Awards for projects completed on behalf of client partner Great Gulf. It is always an honour to be recognized in by the build community, especially for work done on multiple projects that leverage a variety of mediums.  Four awards […]

Is there still a place for Print Media in a Digital World?

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There have been many discussions to whether or not there is a foreseeable death sentence for print media, in the up and coming future.  Will we all be completely  converting to digital mediums for things we’ve relied on paper for, in our day to day lives? Or, are people just succumbing to the mindset of […]

Taste This Ad

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Fanta wants to give consumers a taste of what’s in store for 2013 with their new magazine ad. The catch? Consumers will have to actually taste the ad to find out what the brand is forecasting. It was one of the first things we were told in kindergarten, next to don’t sniff glue, and don’t […]

Best Five Print Ads… Ever

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If we live and breathe, if we walk around, watch TV, or movies, listen to the radio, or read magazines, then we are consumers.  Whether we’d like to think so or not. It’s said that we are exposed to an average of 5000 ads a day. Crazy, no? This number increases almost every year. And […]

Customer-Generated Branding sees spike in sales

Packaging Designed by Customers A Dog’s Life founder Todd Thedinga puts photos of customers’ pets on his product packaging. “Help me get on some dog treats,” read the entreaty onTwitter. The author promised “puppy kisses” in exchange for votes. The Twitter account belongs to Phineas, a Shiba Inu puppy. In March, Phineas’s owners, Sal and Noelle […]