Advertising VS. PR


Some people think that “publicity” and “advertising” are more or less the same thing. These people would be, what I like to call, WRONG. Nike launching a successful line of golf clubs because of the swoosh on Tiger Woods’ hat is a product of advertising; Tiger becoming one of the world’s most polarizing athletes after […]

How To Manage Online Social Media Crisis

social media crisis

More and more companies have been jumping head first into the Social Media pond without a clearly defined social media strategy. Unfortunately, this opens the door for a potential social media crisis. Because social media is a dynamic cross breed of both Marketing and Public Relations, it’s important to set ground rules for engagement, as […]