Romance and Infographs


Here at Pulp&Fiber, we talk a lot about infographics. What’s an infographic, you ask? Like, aside from being just a super snazzy portmanteau? (You know, a word + word = a new word?) Well, allow us to educate you you. An infographic, more or less, is a collection of images, charts, visualizations, and text that […]

Bacardi Celebrates 150th Birthday


Wooden crates stacked to the ceilings, with barrels tucked deep into dimly lit corners. A suit, a pocket square, and a fedora for every man, and a man for every woman. And each woman? Clad perfectly in fringe and feathers. They swing and sway in time with the music, a chorus of piano, trumpet and […]

Highlights of 2011


It’s been a great year at Pulp&Fiber. We added numerous new employees, and watched as both the agency and studio grew. We acquired some amazing new clients, and began developing our digital marketing department. We hosted 2 wildly successful Film Fashion F1 events, launched our newly designed blog, and executed three national experiential programs for […]

How To Manage Online Social Media Crisis

social media crisis

More and more companies have been jumping head first into the Social Media pond without a clearly defined social media strategy. Unfortunately, this opens the door for a potential social media crisis. Because social media is a dynamic cross breed of both Marketing and Public Relations, it’s important to set ground rules for engagement, as […]

Scarpetta To Host an Italian Castagne Roast


One of Italy’s most abundant autumn offerings, the castagne is just one of three varieties of sweet chestnuts found along country roads and mountainous regions of Europe. In North American homes of European descent, castagne are most commonly roasted and served after a large holiday meal, and are accompanied by espresso, desserts, Grappa and embarrassing […]