Is there still a place for Print Media in a Digital World?

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There have been many discussions to whether or not there is a foreseeable death sentence for print media, in the up and coming future.  Will we all be completely  converting to digital mediums for things we’ve relied on paper for, in our day to day lives? Or, are people just succumbing to the mindset of […]

To QR, or Not To QR: That’s The Question

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Welcome to 2012. The “modern” age. Chances are, if you’re reading this blog, you own either a Mac, an Xbox Kinect (which has a pretty cool built-in voice command app…), an iPod, maybe even an iPad, and, of course, a Smart Phone. These are all creations that people like the late Steve Jobs have developed […]

Scanapalooza: The Infographic

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By now, most of us are familiar with QR (Quick Response) Codes, which are being widely used in advertising materials and campaigns. They offer us an effortless way to access company information, websites, product discounts or contact details. The infographic below shows that most users of QR Codes are scanning for discounts. Are QR Codes […]

How to Use QR Codes for Small Business Marketing

A Quick Response (QR) code is a two-dimensional code that can be scanned by smartphone cameras to automatically pull up text, photos, videos, music and URLs. These codes have become mobile-friendly ways to point people in the offline space to online resources. While already popular in Japan, consumers in the United States are just now […]