Sense Appeal


There’s been some talk today about how sex sells, but that idea seems less applicable when it comes to food. Unless you’re freaky. As far as food advertising goes, Ryan S. Elder and Aradhna Krishna of the University of Michigan believe that appealing to all of our human senses at once is a much more […]

Why Research Is A Must


Siri is not a botanist. And if she fancies herself one, she has a lot to learn. In the Apple Iphone 4s(nafu) print ad, Siri made a pretty big mistake when the pictured hand model asked what poison oak looked like. And then Siri, the all-knowing sage that she is, GETS THE ANSWER WRONG! Now, […]