Mentos Has Gum

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You know that guy who comes in to work every morning with his breath smelling like a mix of Budeweiser and frozen lasagna from the night before? This is for that guy. As Mentos is loudly and proudly announcing in their new campaign, “they now have gum!” but the freshmaker isn’t wasting their new message […]

Toyota Takes A Chance

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You know those pictures on the internet that make you think you’re looking at something stereotypically appealing or attractive, only to find out it’s something totally different and gross? You know, like that one that makes you think you’re looking at a woman’s hoo-ha but it actually turns out to be a McDonald’s cheeseburger? Ohhh, […]

Sense Appeal

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There’s been some talk today about how sex sells, but that idea seems less applicable when it comes to food. Unless you’re freaky. As far as food advertising goes, Ryan S. Elder and Aradhna Krishna of the University of Michigan believe that appealing to all of our human senses at once is a much more […]

Innuendo & Association

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Sometimes, the absence of something is mightier than its presence. Suggestion, as Svengali would tell us, can be a powerful thing. If you have a television, you’re probably aware that broadcast standards for commercials don’t allow for any explicit sex, or the utterance of George Carlin’s seven dirty words. I can’t list those words, as […]

50 Shades of Advertising

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At Pulp&Fiber, we don’t promote erotic deviance in the workplace. But we’re going to make an exception just this once. Fifty Shades of Grey, the #1 New York Times Bestseller (aka the drugstore smut your Aunt Esther just can’t seem to put down) has spawned a fan-made tumblr created by copywriters, designers, and ad executives […]