Animal House: Pets In Advertising

pet_ad_4

Every good advertiser knows that in order to make an impact, you’ve got to aim for the heart, shoot to kill. Of late, some of the most successful campaigns have been designed to either get the consumer laughing ‘til they cry, or get them crying ‘til their mascara runs. Separate ends of the spectrum, sure. […]

The Colors of the Web’s Superbrands [INFOGRAPHIC]

What colors do the web’s most powerful brands use to distinguish themselves from others? The folks from COLOURlovers decided to find out, producing the infographic below as the result. As it turns out, web brands love color. Only a few of them are predominantly grey or black and white. The most popular color is blue […]

Playing Marketing Games on Twitter

How small businesses can create treasure hunts and other games on the social networking site to boost sales Debby Icide had never used Twitter, but all it took was one tweet to boost sales at Gaia Essentials, her small boutique in Moss Beach, California, that sells homemade organic soaps and all-natural skin care products. The enticing missive, which […]

How to Use QR Codes for Small Business Marketing

A Quick Response (QR) code is a two-dimensional code that can be scanned by smartphone cameras to automatically pull up text, photos, videos, music and URLs. These codes have become mobile-friendly ways to point people in the offline space to online resources. While already popular in Japan, consumers in the United States are just now […]