Go Go Gadget SnapChat: Measuring the modern day self-destructing message

Sitting cross-legged in front of the TV scarfing Lucky Charms and watching Inspector Gadget in the 80s, I never would have guessed that he was so ahead of his time. While we’re still waiting on a Kickstarter campaign for a functioning helicopter hat (fingers crossed!), messages that self-destruct have been au courrant since SnapChat exploded […]

Teens a Powerful Force in Mobile App Use

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Teens are highly regarded by marketers and advertisers for their disposable income and potential lifelong brand loyalty, thus making them one of the most powerful consumer markets. Teen use of mobiles and tablets is growing significantly year over year.  Today 68% of teens use mobile devices to access the internet. A recent report conducted by GlobalWebIndex assessed the most […]

Do You Suffer From SMAD?

This could be you

Last weekend, I made some super awesome burgers, and then I had a mini panic attack, because I didn’t know how to share this information with the world. Should I Instagram it? Snapchat it? Vine it? I finally decided to Instagram it, but definitely lamented the loss of a great grill Vine/Snapchat video that would […]

Do You Snapchat?

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Snapchat? No doubt you’ve heard about it on the news, from your kids, or your teenage sibling. It’s a free, instant photo texting app for Android and iPhone that’s making headlines around the world. Created by two Stanford students after a product design class for their final project, Snapchat was launched in September 2011 from their basement. The […]