ROI, Twitter, and Me

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I’m told I was actually introduced as “The New Tweeter” when my position was announced at the office. With the digital department knees-deep in assignments, a new person would need to be brought on in order to help “The Old Tweeter” with her projects. Supply-and-demand kinda stuff, you know? In reality, my name is Dylan, […]

How To Manage Online Social Media Crisis

social media crisis

More and more companies have been jumping head first into the Social Media pond without a clearly defined social media strategy. Unfortunately, this opens the door for a potential social media crisis. Because social media is a dynamic cross breed of both Marketing and Public Relations, it’s important to set ground rules for engagement, as […]