I once attended a focus group where I watched a girl get very passionate about her online privacy. She explained that she never gave out her information to any companies on any social or digital platforms (not even websites!) because she didn’t trust the person on the other side. I didn’t understand this, as almost […]

Is Content Marketing just another buzzword?


I remember waking up one day and literally watching my Twitter timeline explode with the words “content marketing”. Great, I thought to myself, another buzzword. Since then, over the past year or so, I’ve watched Content Marketing agencies pop up, watched job hunters use it in their résumés, and heard agencies pitch their services using […]

Do You Suffer From SMAD?

This could be you

Last weekend, I made some super awesome burgers, and then I had a mini panic attack, because I didn’t know how to share this information with the world. Should I Instagram it? Snapchat it? Vine it? I finally decided to Instagram it, but definitely lamented the loss of a great grill Vine/Snapchat video that would […]

Yahoo Plans To Acquire Tumblr in 1.1 Billion Dollar Buy

Tumblr will join Yahoo in 2013

Tumblr, one of the world’s premiere blogging platforms is set to be acquired by Yahoo one of the world’s first internet heavy hitters. The deal will be completed by the second half of the year and will be an all cash transaction. Twenty-six-year-old founder David Karp, will remain on as the chief executive for four […]

Do You Snapchat?

snapchat community brands

Snapchat? No doubt you’ve heard about it on the news, from your kids, or your teenage sibling. It’s a free, instant photo texting app for Android and iPhone that’s making headlines around the world. Created by two Stanford students after a product design class for their final project, Snapchat was launched in September 2011 from their basement. The […]