Social Media Week Toronto 2013

Social Media Week Toronto 2013 #SMWTO via @communityagency

This week marked the 4th annual Social Media Week in Toronto. Sponsored globally by Nokia, the week long event was free to attend and featured an array of speakers and topics related to how social media affects journalism, television, gadgets, psychology, marketing, and more. This year’s venue was the Windsor Arms Hotel located in Yorkville […]

Social Robot Brings Happiness

Coca-Cola Social Robot Brings Happiness via @communityagency

Would you believe the guy in the photo above is at a festival? Coca-Cola’Sa has been spreading happiness through their “Share the happiness” campaign all around the world with some creative initiatives. In Israel, Coca-Cola created Happiness Robots to interact with summer camp goers allowing teens who couldn’t attend to virtually control the robots from […]

Twitter Launches News Feature “headlines”

Twitter headlines

It’s not secret that the Internet and social media have transformed the state of the current newsroom nor that social networks have empowered everyday people and brands to possess journalistic capabilities such as breaking news and curating it for their fans or followers. Always on the forefront of culture and societal advancements, Twitter has just […]

Social Media is The New Vogue

J.Crew launches fall collection on Pinterest via @pulpandfiber

Today J.Crew took a bold move and introduced their fall line on Pinterest. Last month Oscar de la Renta released their  their fall collection exclusively on Instagram and Gap recently purchased all the ads on tumblr for a day.  Move over Vogue, top brands are taking to the Internet to debut their collections via social […]

Fired for Social Media

Fired for social media?!

In the past few weeks, I’ve heard quite a few stories of employees being fired because of certain content on their personal social media accounts. Personally, I think it’s 2 way street – companies should respect the employee’s personal, private matters and employees should respect their place of work. It is unecessary to bad-mouth a […]