[NOT] Just Another Cyber Monday

Cyber Monday

    It’s that time of the year … again. Time for joy & time for sales. DEAL! The one word we see probably as much as the word HOLIDAY during this season, and perhaps even more so. On Monday alone, there were 433,635 tweets and 674,029 Facebook mentions of CYBER MONDAY, the day known for […]

Don’t Know Yik Yak? Ask your kids. (Or someone else’s)

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Let’s have a little chit-chat about the super hot mobile app Yik Yak. Only a year old, this anonymous messaging/forum app allows users to communicate and interact with anyone else on the platform within a 1.5-mile radius of themselves. While combining the power of twitter’s quick communication, and restricting interactions within an area defined by […]

#InstaBoasting

#InstaBoasting

Have you noticed lately that the quality of your Instagram feed is increasingly looking more like an art exhibit than a regular ol’ photo album? It seems that Instagram is moving from a mere photo sharing platform to a competitive feed, with the goal of boasting about what you do in your free time, but […]

Back to School, Back to School

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  Many people said goodbye to the summer yesterday, and hello to a new school year today! And this means Instagram, Facebook and Twitter have been trending with #backtoschool & #firstdayofschool posts and pictures of kids sporting their new hip clothes, sneakers and backpacks.   Here are some ‘Back to School’ marketing tips and tricks. […]

Watching/Tweeting the #Emmy’s

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Last night, television’s biggest night took center stage in Hollywood, but also took over more than just one screen in most homes. With one hand on the remote, and the other scrolling through feeds on smartphones and tablets, Canadians watching and tweeting about their favourite shows generated 85 million impressions involving the Emmy’s. While the […]