Technological Natives | What they mean for the world of Marketing

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  A couple weeks ago I  had the pleasure of visiting with some friends and their little ones for the weekend, something I always look forward to because I can tap into my inner childhood.  As soon as I showed up at their home, their 6 year old literally ran up to me with so […]

Graphics Interchange Format

gif-jif-song

There’s something fascinating, almost therapeutic, about watching Graphics Interchange Formats. I don’t know whether it’s the short looping nature of that small little choppy image that relates to our ever diminishing attention span or the fact that we find it funny that someone can relate a 3-5 second clip to basically anything we do on a […]

Social Media Day 2014

Social Media Day - 2014

Monday marked the 5th annual Social Media Day, initiated by Mashable “as a way to recognize the digital revolution happening right before our eyes.” With the average person spending 1/4 of their time on social media each and every day, that’s 1,095 hours spent on social media EACH YEAR, no wonder there has been a day dedicated to […]

It’s a Nice Day for a Hashtag Wedding

It's a nice day for a Hashtag Wedding

  This passed weekend two of my good friends got hitched on Vancouver Island in gorgeous Shawnigan Lake, a village just north of Victoria, BC.  Everything was perfect; the sun was shining, the lake was calm and good friends had gathered. The only imperfection was that I wasn’t there, well physically.  In the midst of […]

Experiencing Brands through Technology

Molson Canadian Beer Fridge

  Experiential marketing creates an emotional and memorable connection between brand and consumer to influence consumer purchases.  In the past, this strategy included designing experiences which involved giving out free beers at organized parties or giving out a new pair of basketball player affiliated shoes to who ever could jump up to the shoes at a […]