Learning to Connect, One Post at a Time

IMG_7556

I’ve never been very good at social media. I seldom tweet or post, no hashtags, no re-tweets.  I don’t keep up with the new social media apps. I just didn’t see the point. Over the last few weeks, my perspective changed significantly, for two big reasons. The first reason is that I spent half my […]

Back to School, Back to School

tumblr_nanw07Retz1qk6732o1_500

  Many people said goodbye to the summer yesterday, and hello to a new school year today! And this means Instagram, Facebook and Twitter have been trending with #backtoschool & #firstdayofschool posts and pictures of kids sporting their new hip clothes, sneakers and backpacks.   Here are some ‘Back to School’ marketing tips and tricks. […]

Pitching: How To Play Hardball

man-men-jantzen-presentation

If you work at an agency, you know that new clients don’t just come banging on your door. At least not all the time. Pitching for business is a huge part of agency life, and according to Adage.com, agencies typically only win 25% of they business they pitch, on average. Pitching new business, or even […]

Mini Marketing Moguls

62

Having a toddler around can teach you many things: How to wipe someone else’s bum, the importance of a five star safety rating, and of course, how to force feed lima beans into a tiny hole. But what you may not know is that toddlers are also crash courses in advertising. A new article from […]

The Colors of the Web’s Superbrands [INFOGRAPHIC]

What colors do the web’s most powerful brands use to distinguish themselves from others? The folks from COLOURlovers decided to find out, producing the infographic below as the result. As it turns out, web brands love color. Only a few of them are predominantly grey or black and white. The most popular color is blue […]