Social Robot Brings Happiness

Coca-Cola Social Robot Brings Happiness via @communityagency

Would you believe the guy in the photo above is at a festival? Coca-Cola’Sa has been spreading happiness through their “Share the happiness” campaign all around the world with some creative initiatives. In Israel, Coca-Cola created Happiness Robots to interact with summer camp goers allowing teens who couldn’t attend to virtually control the robots from […]

Community Announces #DevTO Sponsorship!

DEVTO Community Agency sponsorship

We are thrilled to announce our official sole agency sponsorship of #DevTO, Toronto’s developer community for all of Toronto’s developers. Being an integrated agency ourselves, we understand the importance of supporting and cultivating the local digital community. The networking and educational event happens around Toronto on the last Monday of every month. The event is free, thanks to sponsorship, […]

We <3 Design

paolo mural

Pulp&Fiber has done a lot of amazing, award winning work, for an incredible list of clients. Behind our creative work, are creative minds. Go figure. Paolo Guarnaccia, aka  Johnny Cobalto is one of our key members that lives and breathes art. He brings a unique, creative approach to any project he touches, whether it is developing print […]

Baseball’s Best Ads


Sports and advertising go hand in hand. Baseball season kicked off this week, which means many of you have dusted your armchairs off, and got your beer-drinking pants out of storage. Who doesn’t love this game? Well, truth be told, I’m not really a baseball person myself. Probably because I was forced to play on […]

The Tale of Cherry Noir

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Gather round as we tell the Tale of Cherry Noir. Once upon a Thursday night, curiosity nibbled on the lobes of Toronto’s finest, inviting them to experience the dark, the seductive, and the mysterious. Cloaked ambassadors, each red-lipped and narrow-eyed, moved through the shadows of The Thompson Hotel, equipped with bags of tiny gems that […]