Community spends a night in #Twinter Wonderland

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You know the holidays are officially here when Twitter throws their annual #Twinter Wonderland holiday party. Since our social team isn’t the type to decline a party invitation (or an open bar), the crew headed over to The Burroughs building last night to take part in the festivities – except for Matt, who was a […]

#Skeletakover

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BREAKING NEWS: If you’re on twitter today you may have noticed something popping up in your feed. And no, we’re not talking about #CyberMonday deals.   Today, Honda was hacked by of all people, Skeletor – enemy of the kids action figure He-Man.   Since this morning, the master of the universe, internet and now […]

“Bro, it’s so cold”: An empirical analysis of Torontonians complaining about the cold

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Fellow Torontonians, were you losing your ish this morning because it was “soooo cold”? Well, you’re not alone. And if you complained about it on Twitter, you’re also not that original (sorry). We ran a quick little goetargeted Sysomos keyword pull on the word “cold” this morning, and it turns out there were 1,200+ mentions […]

I scream, you scream, we all scream for Twitter’s video beta?

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As you may have heard, Twitter is working on their very own video player. And as hard as it may be to believe that this functionality doesn’t already exist, Twitter has taken the time to make sure this tool is both effective and cool for users and advertisers. While the rest of the world waits, […]

Watching/Tweeting the #Emmy’s

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Last night, television’s biggest night took center stage in Hollywood, but also took over more than just one screen in most homes. With one hand on the remote, and the other scrolling through feeds on smartphones and tablets, Canadians watching and tweeting about their favourite shows generated 85 million impressions involving the Emmy’s. While the […]