Hashtag the Oscars


The real star of the Academy Awards last night was Twitter, with 87% of the online mentions of the Oscars, being on this platform.  Based on this action, they should rename “The Oscars” to “#TheOscars.” According to an article by The Guardian, referring to the impromptu selfie photo Ellen Degeneres took with a handful of […]

Teens a Powerful Force in Mobile App Use

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Teens are highly regarded by marketers and advertisers for their disposable income and potential lifelong brand loyalty, thus making them one of the most powerful consumer markets. Teen use of mobiles and tablets is growing significantly year over year.  Today 68% of teens use mobile devices to access the internet. A recent report conducted by GlobalWebIndex assessed the most […]

Twitter & TV: The Perfect Pair for Advertisers

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This month, Twitter’s Head of Research, Anjali Midha (@amidha), published a report on the two T’s: Twitter and TV. The second screen experience has been largely fueled by the social  network which prides itself on real time posting. Twitter determined multiple key social TV insights for advertisers from studying over 500 TV ads, assessing 63,000+ comments (tweets), […]



  Both anticipation and tension for the 2014 Olympic games in Sochi have been building for quite a while as a result of pre event sponsorship advertising and political issues. Now just days before the the Opening Ceremonies, media has been showing the world, thanks to Twitter, the lack of preparation the city’s hotels have […]

Santa’s Online


As we get further into December, I get overwhelmed with nostalgia, thinking about how exciting it was to count down to Christmas morning. I’m sure most adults do. I think back to getting out my pencil and writing down a list of wants to send off to Santa: ‘A rocking horse, a, a gramophone, and […]