Cracked Code Goes Viral

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Has viral marketing become so complex that it could start with the delivery of one cryptic note on a subway car? The users of Reddit seem to think so, and for the most part their theories are sound. Recently, a Reddit user named Delverofsecrets posted a photo of a small piece of paper with a […]

“Skip” This Campaign

skippy robot sun valley pulp and fiber

I am going to start this blog post by talking about my good friend Shayne. (This is not a picture of him.) When it comes to ridiculous skills, skills that aren’t really skills at all, Shayne has definitely got them. Master juggler, champion, and up until today, he was the closest thing to a […]



Using Social Media to promote your brand’s presence is far from a new concept. After all, we talk about that on The Thread, like, everyday. But amidst the slew of beer companies and energy drink labels popping up on Twitter and Facebook, there are other “brands” that seek So-Me representation. It’s important to remember the […]



This week, Pulitzer Prize winning author Jennifer Egan is releasing her new novel. Big deal, you’re probably thinking, people write books everyday. Well, have we got some news for you. Are you sitting down?! I hope you’re not drinking anything… We don’t want to be held responsible if you spit out your coffee and ruin […]

ROI, Twitter, and Me

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I’m told I was actually introduced as “The New Tweeter” when my position was announced at the office. With the digital department knees-deep in assignments, a new person would need to be brought on in order to help “The Old Tweeter” with her projects. Supply-and-demand kinda stuff, you know? In reality, my name is Dylan, […]