Video on Instagram launced!

This afternoon Facebook launched video for Instagram at a Press event in their Menlo Park HQ. Our social team watched Instagram’s Co-Founder Kevin Systrom deliver the debut. Instagam with video hit both Apple and Andoid app stores right away and we ALLLL updated our phones. The ‘new’ Instagram allows you to create 15-second videos with 13 […]

Did Dove Blow It… Again?

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Imitation is the highest form of flattery, but what about parody? Does that count too? Everyone’s talking about Dove’s latest campaign, and unlike their last one, which wasn’t received very well, the response has been generally positive. They say that beauty is in the eye of the beholder, and truer words have never been spoken. […]

Grey Goose Cherry Noir Launch Video

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A couple weeks back we shared photos from The Tale of Cherry Noir at the Thompson Hotel. We loved working with Grey Goose on the launch of their first new flavour in five years. Were you there? Relive the magic in this awesome video and share your Cherry Noir tale on Twitter (@greygoosecherry, #cherrynoir), Pinterest, or […]

A Viral Death

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Going “viral” is a funny thing. You can’t know if your video will ever go viral. You can’t plan for it to go viral. You can’t predict it will go viral. You can’t guarantee it will, or force it to go viral. The only thing you can ever really know about a viral video is […]

AD: “Sk8” Salvation


The world is going to end, and we’re all going to die. At least that’s what the Mayans tell us. This notion, fuelled by a combination of superstition and so-called eschatological belief, proclaims that 2012 will be the year civilization bites the dust for good. However, some more, ahem, flexible believers feel that the strong, […]