Net Fixed

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I’m just your average 24 year old female. I live in a downtown Toronto apartment with my best friend and our two dogs, I eat more fast food than I should be allowed to and I write blog posts sometimes. My daily schedule is also pretty average: Get up in the morning and take Bear (my pooch) […]

Learning to Connect, One Post at a Time

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I’ve never been very good at social media. I seldom tweet or post, no hashtags, no re-tweets.  I don’t keep up with the new social media apps. I just didn’t see the point. Over the last few weeks, my perspective changed significantly, for two big reasons. The first reason is that I spent half my […]

I scream, you scream, we all scream for Twitter’s video beta?

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As you may have heard, Twitter is working on their very own video player. And as hard as it may be to believe that this functionality doesn’t already exist, Twitter has taken the time to make sure this tool is both effective and cool for users and advertisers. While the rest of the world waits, […]

Back to School, Back to School

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  Many people said goodbye to the summer yesterday, and hello to a new school year today! And this means Instagram, Facebook and Twitter have been trending with #backtoschool & #firstdayofschool posts and pictures of kids sporting their new hip clothes, sneakers and backpacks.   Here are some ‘Back to School’ marketing tips and tricks. […]

Experiencing Brands through Technology

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  Experiential marketing creates an emotional and memorable connection between brand and consumer to influence consumer purchases.  In the past, this strategy included designing experiences which involved giving out free beers at organized parties or giving out a new pair of basketball player affiliated shoes to who ever could jump up to the shoes at a […]