It’s almost the long weekend, and you wake up to a gorgeous, warm sunny day. And then you actually get to work – the waiting begins And more waiting. Until you decide you should do something before people notice nothing has gotten done. And then your boss walks by so you do this. And then […]

CASL stands for Canadian Anti-Spam Legislation, this legislation comes into force July 1st 2014 and will affect all CEM’s (Commercial Electronic Messages). Emails, texts, IM, social media, and automated phone messages all fall under the CEM category. Some examples of CEMs include: offers to purchase, sell, barter or lease a product, good,  service, land or […]

  This passed weekend two of my good friends got hitched on Vancouver Island in gorgeous Shawnigan Lake, a village just north of Victoria, BC.  Everything was perfect; the sun was shining, the lake was calm and good friends had gathered. The only imperfection was that I wasn’t there, well physically.  In the midst of […]

  Perrier popped up all over Toronto this week bringing the refreshingly unique spirit across the city.  Perrier ladies scootered along Queen West and the Fashion District delivering Perrier to thirsty city dwellers.     Wednesday night, the Burroughes Building transformed into a sea of green and the official #PopUpPerrier party started carrying through till Friday […]

It’s an event the world waits for every four years. And although it’s the 32 teams on the pitch everyone cheers for, they aren’t the only ones competing during the World Cup. The “Beautiful Branded Game” as Fast Company so aptly dubbed it also features a battle for consumer attention leading up to, and throughout […]